Ad_Astra | Company Criteria

Company Criteria _Our portfolio companies are characterized by a compelling business strategy which has already proven successful. Further, the strategy takes into account the characteristics of the relevant markets such as entry barriers and purchase decision-making. The growth opportunities of the companies are based upon their unique selling propositions and an unbiased judgment of the competitive situation by their management. _Our aim is to support the companies in optimizing the business concept and in creating shareholder value. _Particularly, we consider important:
·	Excellent Management Team Vision, high motivation and decisiveness
·	Relevant business and commercial experience
·	Thrive and readiness for stock market, trade sale or merger
·	Interest in intense dialogue and sparring with investors
·	High motivation and enthusiasm among staff

·	Innovative and sophisticated range of products Existing customer base
·	Quantifiable customer benefit
·	High degree of scalability
·	Provable technological lead
·	Strong intellectual property (e.g. patent or license protection)
·	Existing product development concept

·	Attractive market and competitive situation
·	Clearly recognizable market opportunity and product demand
·	Transparent purchase decision-making process of customers
·	Well-balanced customer potential
·	Sustainable, above-average growth rates
·	Obtainable leadership in well-defined and attractive market segments over the short term
·	Existing and expandable competitive advantage
·	Implemented sales strategy
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